By day, he's the mild-mannered group director of digital strategy for Ogilvy, China, where he scouts promising technology companies for good strategic fits with Ogilvy and WPP and ponders the future of digital marketing in China in his Digital Watch blog. By night, he's the unrepentant lead guitarist for the Chinese Heavy Metal band Chunqiu. At other times, he's the father of two very young headbangers, a satirist for a local expatriate magazine with a long-running column called Ich Bin Ein Beijinger - soon to be published as an anthology of the same name - and a very competent Sichuanese food chef.

Kaiser was born in upstate New York, raised in Tucson, Arizona, graduated from the University of California, Berkeley, and has a mostly worthless MA in East Asian Studies from the University of Arizona. In 1989, he co-founded China's first and still most successful Heavy Metal band, Tang Dynasty. He's apocryphally credited with introducing distortion pedals and headbanging to mainland China.